MMM Journey so far
The global blood pressure screening awareness campaign, May Measurement Month (MMM), was launched in 2017 by the International Society of Hypertension. Since its inception, CCDC has been leading this campaign in India. The MMM has been implemented in over 2,000 screening sites with the support of more than 25,000 volunteers, collecting data from over 1.1 million participants.
Esteemed organizations such as the Public Health Foundation of India, Indian Council of Medical Research, Indian Medical Association, Association of Physicians of India, and Indian Society of Hypertension have partnered to support this initiative in India. Volunteers from non-medical background were imparted trainings in blood pressure measurement and providing dietary or lifestyle treatment advice as needed. Screening sites were set up at various medical colleges, hospitals, and organization such as ASAP Kerala, Indian Association of Parenteral and Enteral Nutrition, Kolkata Municipal Corporation, University of Delhi, Rural Health Progress Trust, Army Medical Corps and many more. In its first edition, kiosks were placed at several metro stations in Delhi with the support of the Delhi Metro Rail Corporation, successfully screening and spreading awareness among thousands of daily commuters.
Additionally on May 17, the World Hypertension Day, awareness lectures and screening camps were organized to highlight the importance of regular BP checks and maintaining a healthy lifestyle.
Last year from May to July, CCDC hosted a series of impactful May Measurement Month camps across India screening 175,000 individuals for high blood pressure. These engaging events took place at various locations, showcasing the collaborative efforts of our volunteers and the individuals who participated in the screenings.
The campaigns were conducted in diverse settings including old age homes, clinics, hospitals, schools, and religious places across several cities and regions such as Meerut, Pune, Kolkata, Bangalore, Mumbai, J&K, Indore, Bhopal, Lucknow, Ahmedabad, Delhi, Chandigarh, Prayagraj, Nashik, Nagpur, Chennai, Puducherry, Kochi, Imphal, Shimla, Haryana, Uttarakhand, and various villages in Punjab.
Over 20 in-person and online training sessions were organized for both physicians and non-physicians, resulting in more than 350 volunteers actively participating in the campaign.
